Digital Marketing Officer- Kingdom Trading

Job Title: Digital Marketing Officer

Company: Kingdom Trading

Location: Kampala

Overview:

Kingdom Trading is an innovative consumer goods company committed to delivering high-value household essentials to our customers. As we continue to expand our market presence and elevate our digital footprint, we are searching for a skilled, experienced, and motivated Digital Marketing Officer to join our dynamic team.

Responsibilities:

1. Digital Campaign Management:
   • Strategize, execute, and optimize digital marketing campaigns across diverse channels, including social media, email, and display advertising.
   • Collaborate cross-functionally to ensure campaign alignment with overall marketing objectives.
2. Social Media Management:
   • Devise and implement social media strategies to amplify brand awareness and engagement.
   • Curate and manage all published content across social platforms.
   • Monitor industry trends and competitor activities to identify growth opportunities.
   • Conduct thorough data analytics to assess the efficacy and impact of social media strategies, providing actionable insights and recommendations.
3. SEO and Website Optimization:
   • Perform keyword research and implement SEO best practices to enhance website visibility and rankings.
   • Liaise with the web development team to ensure optimal user experience and conversion rates.
4. Content Creation:
   • Generate compelling and creative content for various digital platforms, including blog posts, infographics, videos, and other multimedia formats.
   • Collaborate closely with the design team to produce visually captivating marketing materials.
5. Analytics and Reporting:
   • Monitor and analyze key performance indicators (KPIs) to evaluate the success of digital marketing initiatives.
   • Deliver regular reports with actionable insights and recommendations for continuous improvement.
6. Email Marketing:
   • Develop and execute targeted email marketing campaigns, including segmentation, scheduling, and performance analysis.
   • Ensure compliance with relevant regulations, such as GDPR.

Qualifications:

• Bachelor’s degree in Marketing, Digital Media, or a related field. CIM Diploma holders are encouraged to apply.
• Proven experience in digital marketing, with a focus on campaign management, social media, and SEO.
• Familiarity with digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
• Strong analytical skills and the ability to derive actionable insights from data.
• Excellent written and verbal communication abilities.
• Creative problem-solving skills and the capacity to manage multiple projects concurrently while meeting deadlines.

Note: Only successful candidates will be contacted for interviews due to the high volume of applications.

How to Apply: Complete our online assessment by February 18th, 2024, using the following link: Online Assessment Link