Area Sales Lead- Yalelo Uganda

Job Title: AREA SALES LEAD

Reports to: Regional Sales Manager
Division: Sales & Marketing
Department: Retail Operations
Grade: M2
Direct Reports: Shop Supervisors

JOB OVERVIEW:

The Area Sales Lead is responsible for overseeing sales targets, distribution planning, leadership initiatives, and relationship management within the designated territory.

Operational Results:

• Ensure sales targets for Out of Home and Resellers align with company volume targets and achieve revenue and ASP targets.
• Plan and direct Area Sales Distribution targets weekly, monthly, and annually.
• Track targets by channel and report variances to the Regional Sales Manager weekly.
• Ensure price compliance across all sales channels.
• Manage new customer acquisitions and listings while identifying and addressing out-of-stock situations.
• Evaluate market trends and behavior to anticipate changes.
• Ensure compliance with standard operating procedures.
• Manage Strategic Customers and credit customers, ensuring efficient supply planning and adherence to trade terms.
• Handle customer complaints in coordination with the Regional Sales Manager.
• Assist in executing specific cycle activities as defined by the Marketing Cycle Plan.
• Ensure FIFO at the shop level and correct product handling by all Sales channels.
• Manage commercial stakeholders like delivery partners and cooking partners.

Leadership Results:

• Prepare a weekly meeting calendar with defined outcomes for improving overall sales efforts.
• Implement sales training modules and provide constructive feedback to achieve high performance.
• Identify opportunities and weaknesses, planning and addressing issues within the Area.

Management Results:

• Adhere to weekly route plans, analyze information to improve performance.
• Manage territory budgets and resources efficiently.
• Maintain a performance sales dashboard for agreed KPIs.
• Evaluate the success of implemented activities versus objectives.

Relationship Results:

• Foster open communication with the team and top management.
• Uphold corporate image and build strong relationships with Strategic customers.
• Ensure adherence to business ethics and standards operating procedures.

Innovation Results:

• Initiate and develop initiatives to achieve outstanding performance.
• Review activities regularly and incorporate feedback into future planning.
• Drive volume and market share growth through optimization of resources.

REQUIRED TECHNICAL SKILLS, TRAINING & EXPERIENCE:

• Minimum of a Diploma in business-related course, Bachelor’s degree preferred.
• At least 2 years of Key accounts Management experience in FMCG or related industry.
• Strong stakeholder management skills.
• Action-oriented with a drive for success.
• Working knowledge of sales and marketing in a competitive environment.
• Excellent product knowledge and ability to provide detailed training.
• Proven ability to increase profitability through key accounts and effective revenue cycle management.

APPLICATION PROCEDURE:

Interested candidates should send their applications and resumes, along with certified academic documents as one PDF document to: careers@yalelo.ug.